I had some great meetings this week (with subscribers, potential collaborators, and a friend I hadn’t connected with in 12 years)!

I have a few more coming up that may shape the next month of newsletters. Excited to share once things are solidified.

Let’s get started.

A few weeks ago, I walked you through the GARDEN framework — my approach to building B2B events that are actually worth running. If you missed it, here's the full breakdown.

Today I want to give you something even more tactile.

One thing I've been experimenting with is using AI — specifically ChatGPT and Claude — as a first-pass strategic partner for event planning. Not to replace the thinking, but to pressure-test it. Feed it the right context, and it will hand you back a draft blueprint that surfaces gaps you hadn't considered and gives you/your team something concrete to react to rather than a blank page.

The key word there is right context. Garbage in, garbage out. If you prompt an AI like you're ordering a pizza, you'll get something generic and forgettable. But if you build a structured brief that captures your brand, your audience, your constraints, and your goals — you can get something surprisingly close to a real strategy document.

So that's what I built.

Below is a copy/paste prompt you can drop directly into your AI of choice. It's built around the GARDEN framework — Goals, Audience, Revenue, Design, Execution, Nurture — and asks the AI model to produce a full flagship event blueprint using your specific context. Think of it as hiring a strategic advisor who works in seconds and charges nothing.

How to use it:

Fill in every bracketed placeholder before you hit send. Don't skim the fields. The quality of what comes back is almost entirely a function of how honestly and specifically you fill those in.

If you write "[early stage startup]" you'll get generic advice. If you write "two-person team, $8K budget, 200-person email list of SaaS founders, no sponsors yet" — you'll get something really useful.

Once you get the output, treat it like a draft from a consultant: read it critically, push back on anything that doesn't fit, and use the best parts for yourself of to brief your team.

The prompt:

A few things worth noting about how the prompt is structured:

Each GARDEN element has its own instruction block, so the AI model doesn't just hand you a vague summary — it's forced to go deep on each layer. The Revenue section asks for three financial scenarios. The Execution section asks for a project timeline and operational risks. The Nurture section asks the model to close the loop back to your original goals.

Try it, see what comes back, and reply to this email to let me know what you made. I'm genuinely curious what events come out of this.