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Fruitful Events

Thoughtful Analysis of The Best B2B Event Playbooks

I study how high-performing B2B events are planned, marketed, and monetized. Then I turn my research into actionable takeaways you can use immediately.

Expect revenue frameworks, AI workflows, and operator deep dives that help you design fruitful retreats, dinners, and conferences.

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IRL > AI

Jul 3, 2026

PLUS: What I've been building lately (and why)

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How to land your biggest event sponsors

Jun 26, 2026

PLUS: The six-step sequence I use to bring in sponsorship revenue

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Attending other industries' events is an underrated hack

Jun 19, 2026

PLUS: Notes from my first time at the James Beard Awards

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Onboarding new event clients

Jun 12, 2026

PLUS: How the GARDEN framework shapes client calls

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Why the smartest creator brands are going offline

Jun 5, 2026

PLUS: What Cannes Lions, Jay Clouse, and Colin & Samir all have in common right now

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Fruitful Event

Thoughtful Analysis of The Best B2B Event Playbooks

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