Today's newsletter is going to be short since we’re heading into a holiday weekend. I'm excited about what I've been building, so I wanted to share some screenshots you can check out whenever you get a free minute between activities or after the festivities wind down.

Let’s get started.

A few months ago I put together a recap microsite for Scalable Summit, mostly because I wanted an easier way to organize and revisit everything that happened after the event wrapped. Many of you have already seen it, but here's a direct link if you haven't: https://scalablesummit.vercel.app/.

The founders/event hosts brought it up to their team, and a few people from their side reached out to me directly just to talk about it. That kind of response made me confidence that this was valuable beyond my personal interest.

Over the past few weeks I've used the same approach to build sites a past speaker, a client, and events platform that I’ll share later (reply to get an early peak at it!).

Katelyn Bourgoin runs Unignorable, and she's a genuine wizard when it comes to marketing and branding. Right now, Unignorable doesn't have a public-facing page where people can apply to work with her. She's said openly that she has more demand than she can currently take on.

After the response to the Scalable Summit site, I wanted to see if the same approach could work for a business that didn't have any site at all yet. So I pulled together everything publicly available about her, her podcast appearances, her LinkedIn posts, and other public information, and turned it into a full site.

She loved it. That was another signal that this skillset was worth building on.

Amy Nelson, founder of The Riveter, is a client I'm supporting later this year. Sponsorships are a big part of that, and she shared the testimonials from past events with me to help make the case to new sponsors.

Instead of just handing those testimonials back as a document, I took the sponsorship deck and the testimonials and turned them into a working website, something we can send directly to potential sponsors and guests we want to invite.

The feature I had the most fun building is on speakers’ names. After clicking on the name, the background blurs while a side panel slides in showing every single time she was tagged across the collected testimonials.

None of this was about showing off what AI can do. It was about making it easier for the right people to find each other, whether that's a sponsor, an applicant, or someone who just needs to be at an event I’m supporting.

I know a lot of people are trying to build entire businesses that live inside AI, and that’s just not how I think about this stuff. I'll use AI for whatever speeds things up, but I'm still trying to get people together in person.

So it’s IRL > AI. That's always the goal.