Two weeks ago, I wrote about Scalable Summit before it happened. I said I'd be following closely and rooting for a great event. They absolutely delivered.

The hosts read my newsletter, thanked me for the website (below), and there’s more I can share in a future edition.

Let's get started.

I promised a debrief of Scalable Summit. What I didn't expect is that the debrief would turn into a full research project and the most ambitious thing I've built since starting Fruitful Events.

Four hundred-plus founders, platform executives, marketers, investors, and creators packed The Lighthouse in Venice for Scalable Summit. The stage featured Dan Clancy (Twitch), Stacy Martinet (Adobe CMO), David Duxin (OpenAI), Marisa Hammonds (TikTok), Michelle Beaver (YouTube), Frank Cooper III (Visa), and more than a dozen others. They announced the event in February and it sold out in April.

In the 72 hours after it wrapped, attendees flooded LinkedIn. 56 posts, 2,897 reactions, 428 comments, 91 reposts.

I wanted an easier way to save and organize everything in one place. The LinkedIn save feature is too clunky, and a spreadsheet would be too cumbersome to actually read through. So I decided to build something visual and user-friendly that I'd enjoy using, which eventually led to me making it publicly available for everyone else to do the same.

The microsite

The first thing I made was the Scalable Summit recap microsite. It's a public data layer built on top of the event's LinkedIn posts.

The site has five sections: the numbers, the top 12 posts ranked by engagement, the themes that kept surfacing across posts, who was in the room (organizations tagged by sector), and all 56 posts summarized and searchable in one place.

How I built it with AI

I'll be honest about the process because I think it's more useful than pretending I did this the hard way.

I started in Claude Chat, where I collected and organized all 56 posts. I put screenshots into the chat to pull out the text, reactions, comments, and repost counts into a structured format, then asked Claude to identify patterns, themes, and the strongest engagement signals.

From there I moved to Claude's design tools to work out what the site should look like.

Then used Claude Code to turn that design into working HTML. Most of the site was built through prompting (I don’t know how to code). The few small fixes that needed a different approach I handled with ChatGPT. The whole thing came together faster than any design project I've done from scratch.

Why this matters for event operators

Most events end when the last attendee walks out. The venue gets broken down, the sponsor logos get archived, and the only lasting artifact is a photo dump someone posts a week later.

That's a missed opportunity, and it can cost you in three specific ways.

Attendees don't come back to events they forget. The Scalable Summit microsite keeps the experience alive. Every attendee who shares it is re-experiencing the event and signaling to their network that they were there. That's a retention and word-of-mouth flywheel that takes zero effort from the hosts.

New attendees need proof. Inaugural sold-out events still have to prove themselves for the following year. A microsite that shows 56 posts, 2,897 reactions, and a room including CAA, TikTok, OpenAI, Adobe, and other executives is more persuasive than any speaker announcement you'll publish in year two.

Sponsors need receipts. Many of the sponsor placements show up across the 57 posts in ways a logo on a slide deck never would. A well-built post-event asset doesn't just document the sponsor's presence, it shows the organic reach that presence generated. That can make renewal conversations a lot smoother.

Kaya and Jasmine didn't ask for this microsite. But they now have a public, shareable proof point for everything Scalable Summit was, built on real data, with named attribution, searchable and filterable. Assets like this help sell tickets and attract speakers and sponsors for year two.

The research report

The microsite is free and public. But I also built something more comprehensive.

The Fruitful Events Insights: Scalable Summit Edition is a written and visual research report that treats this creator economy event the way a research firm treats an earnings season. It covers the posting frameworks that drove the top 25 posts, the optimal publishing window, the Repost Flywheel that Scalable used to 10x their reach, the FOMO people shared, and a full sponsor ROI breakdown for key moments at the event.

Version 1 is already done. I'm currently taking pre-sale orders for the first 20 spots when Version 2 is live, which will include early access, contributor credit, a 90-minute group strategy call, a Claude Skill, and 25% off every future report.

If you run events, sponsor events, or speak at them, this is built for you.

Get one of the 20 pre-sale spots → (please like and comment!)